By: Thomas J Law
YouTube is constantly changing and evolving. Long gone are the days dominated by funny cat videos and dogs on skateboards. Today YouTube is also a place for marketers.
But, here’s the kicker… 62 percent of businesses use YouTube as a channel to post video content — which is crazy!
Crazy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool. But in order to boost your sales, you’ve got to get more free YouTube views.
In this article, ways to get more views on YouTube, build your brand, and boost your sales.
How to Get More Views on YouTube
1. Create Compelling Content
It won’t matter how many hacks or ads you use if your videos aren’t good. So how can you create compelling content that will get more views on YouTube? Well, one of the best ways is to create ‘how to’ videos:
Simply identify what your ideal customers most want to know, and then create videos that meet their needs. Does this work? You bet. YouTube creator Graham Cochrane racked up 51 million YouTube views by focusing on how-to content.
Cochrane finds video ideas in the comments of his social channels. If that doesn’t work, he asks his community what they’d like him to make videos about.
Cochrane said, “An amazing thing happens when you ask people what they need and want, and then you go and make it for them — they think you read their mind!” Bottom-line: Consistently create content that solves your ideal customer’s problems or meets their needs. It’s the way to develop a loyal community of fans and get more views on YouTube.
2. Encourage Viewers to Subscribe
Have you ever heard the saying, “Your best new customers are your old customers”? In other words, retaining customers can be a powerful way to grow your business. Well, the same holds true for YouTube views.
Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release. How do you get viewers to subscribe?
The best way is simply to ask at the beginning and end of each video!
But don’t just ask viewers to subscribe to your YouTube channel. Make sure that you also prompt them to turn on the notification bell after they’ve clicked ‘Subscribe.’
This way, once a viewer subscribes, they’ll be notified every time you upload a new video. Growing your subscribers is vital to getting more free YouTube views, so start asking your viewers to subscribe now!
3. Promote Other Videos with End Screens and Cards
Cards and end screens are tools that you can use to promote your videos to get more views on YouTube. First, you’ll need to verify your YouTube account to access these features. To do this, click on your profile picture in the top right, and then click ‘Creator Studio’. Next, click on the ‘Status and features’ tab:
On this page, you’re able to view extra YouTube channel features and set them up. Now let’s take a closer look at end screens and cards.
An end screen is a dedicated frame that you can place at the end of your videos to wrap things up and highlight calls-to-action.
Cards are a tool that you can set to pop-up anytime in the video. You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more of (remember tip number 1?).
To add end screens and cards to your videos, go to the Creator Studio and click ‘Video Manager,’ then click ‘Videos.’ Find the video that you want to add the end screen card to and click ‘Edit.’ Once you’re on the video editor page, you can add end screens and cards by clicking the menu items at the top of the page:
End screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos.
4. Promote Your Videos on Other Social Channels
If you have followers on other social channels, let them know each time you upload a new video to YouTube. A good way to do this is with a short teaser video. In the example below,
To make things easier, try using a social media scheduling tool like Hootsuite or Buffer. But don’t just stick to social channels. You can also embed your YouTube videos in relevant blog posts and pages on your website.
And don’t forget about email marketing. With an industry average open rate of 18 percent and a purchase rate of 66 percent, email marketing is a powerhouse when it comes to sales conversions. It doesn’t need to be too complicated either.
5. Know What’s Viral
Keeping up to date with things happening in your industry can be the difference between becoming popular or sinking into the background. Those with a deep understanding of what is happening in their world can create videos that are current and interesting to those researching the niche. But this knowledge of your industry also helps you identify viral content as it happens so you can share it with your following before anyone else. Being the first to share information will identify you as a leader in your field, leading to more exposure to your content and more views.