May 25, 2023Comments are off for this post.

The Top Media Buying Platforms You Need to Know in 2023

What are Media Buying Platforms?

If the phrase "media buying" is unfamiliar to you, it refers to purchasing ad space or time across different media outlets, such as print, radio, television, and the internet. 

  Although there are many platforms accessible, each one has its unique set of features and user demographics, making it difficult to purchase media space.

Platforms for media  buying are beneficial in this situation. Digital marketers may easily discover, organize, and carry out media purchasing campaigns across different channels via media buying platforms. These systems usually integrate data analysis and monitoring features to aid in helping you assess the success of your campaign and enhance your strategy.

The Top Media Buying Platforms to Consider

  1. Google Ads:

When it comes to media buying platforms, Google Ads should be at the top of your choice because it is the most widely used search engine in the world. It gives you the option to run advertisements on YouTube, Google's search results page, and other partner websites, giving you access to a sizable audience. You may also target a more specific audience using Google's sophisticated targeting capabilities by taking into account their demographics, hobbies, and online activities.

  1. Facebook Ads:

Facebook gives marketers a fantastic chance to reach their target audience through its advertising platform, with over 2.9 billion monthly active users. There are several different ad styles available on Facebook advertisements, including image advertisements, video ads, carousel ads, and more. Creating specialized audiences is also possible based on their behaviors, their location, their hobbies, and their demographics.

  1. LinkedIn Ads:

LinkedIn Ads is the platform to use if you're targeting B2B clients. With over 740 million members, LinkedIn gives advertising a great chance to connect with professionals and decision-makers from a range of sectors. The platform provides a variety of ad types, including display advertisements, sponsored InMail, and sponsored content.

  1. TikTok Ads:

With over 1 billion active monthly users, TikTok is the fastest-growing social media site. The platform provides a variety of ad forms, including branded hashtag challenges, in-feed video commercials, and branded effects. When it comes to reaching a younger audience, TikTok is the platform to consider.

  1. Programmatic Advertising:

 Automated ad space purchases across several platforms are made using artificial intelligence and machine learning algorithms in programmatic advertising. You may target your audience with programmatic advertising by  considering their online habits, geographic location, interests, and demographics. The Trade Desk, AppNexus, and DoubleClick are a few well-known programmatic advertising systems.

How to Choose the Right Media Buying Platform?

There are several factors to consider when picking a media buying platform, including your target demographic, ad type, budget, and campaign goals. It is also important to consider the platform's price structure since some charge per click or  impression.


The effectiveness of your digital marketing initiatives depends on selecting the best media purchasing platform. You may choose the best media purchasing platform by taking into account your campaign goals, budget, and target demographic. With the media purchasing platforms mentioned above, you can increase your ROI, reach your target audience through different channels, and expand your company.

May 25, 2023Comments are off for this post.

Top Media Buying Questions Answered by Noqta Plus: A Guide for Businesses in the Middle East


Any digital marketing strategy should include media buying, but it may be challenging to execute. At Noqta Plus, we provide complete media buying services targeted to the demands of Middle Eastern enterprises. In this article, we'll address some of the most frequently asked media buying questions to help you better understand the process and make more educated business decisions.

What is Media Buying?

The process of acquiring advertising space to market goods or services is known as media buying. It includes determining the target market, choosing the best media outlets, negotiating prices, and keeping track of results.

What are the Benefits of Media Buying?

Businesses may expand their audience, raise brand recognition, and boost sales by purchasing media. Moreover, Businesses may target particular demographics and have better control over their advertising as a result.

How is Media Buying Different from Media Planning?

A media plan, which includes creating a strategy for reaching the target audience, is carried out through media buying. An effective media plan involves identifying a target audience, selecting appropriate media channels, and allocating the budget accordingly.

What are the Different Types of Media Buying?

Media buying comes in different forms, like preferential agreements, direct buys, real-time bidding (RTB), and programmatic advertising. The ideal choice will rely on the particular objectives and requirements of the organization. Each type has specific benefits and drawbacks of its own.

How Does Noqta Plus Help with Media Buying?

Noqta Plus consists of qualified media buyers focused on the Middle Eastern market. We choose an optimal media buying plan for your company based on data and continuously track and improve your campaigns to achieve the highest ROI.

We also offer thorough monitoring and analytics so you can keep tabs on the performance of your efforts and plan forward for the future.

How Much Does Media Buying Cost?

The cost of media buying differs based on the size, location, and nature of the target audience, among other things. We at Noqta Plus deal with companies of various shapes and sizes, and we can assist you in creating a media buying plan that suits your requirements and financial constraints.


To sum up, media buying is a crucial component of any digital marketing effort, but it may be a challenging procedure. With the assistance of Noqta Plus, you can traverse this process and create successful campaigns that provide results. Get in touch with us right now to discover more about our media buying services and how we can assist your company in achieving its digital marketing objectives.

May 25, 2023Comments are off for this post.

A Step-by-Step Guide to the Media Buying Process for Businesses in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain

Introduction to Media Buying

Media buying is an important part of digital marketing since it allows firms to acquire ad space across numerous media channels in order to reach a certain audience. This article will walk you through the media buying procedure for firms in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain.

Step 1 - Defining Your Target Audience

Your target audience must be identified as the first stage in the media purchase process. To do this, you must undertake in-depth market research to determine how your target demographic consumes media. To evaluate which media outlets will be most successful in reaching them, take into account variables like age, gender, hobbies, and geography.

Step 2 - Setting Clear Objectives and Budget

After you have determined your target audience, you'll need to set specific objectives and develop a budget for your media buying strategy. This includes choosing what you want to achieve with your campaign, whether it's brand exposure, lead generation, or sales, as well as how much funding is available for media purchases.

Step 3 - Research and Analysis of Media Channels

The following step is to do research and analysis on media channels to identify which will be most successful in reaching your target audience. This entails analyzing the many alternatives available, such as television, radio, print, outdoor, and digital, and determining which ones correspond with your campaign objectives and budget.

Step 4 - Negotiating with Media Vendors

Following the identification of the most successful media channels, the following stage is to negotiate with media suppliers to acquire the finest ad placements for your budget. This entails seeking offers from numerous suppliers, assessing their proposals, and negotiating the terms and tariffs to ensure that you receive the most value for your money.

Step 5 - Developing Ad Creatives

After securing ad spots, the next stage is to create ad creatives. This entails generating captivating and aesthetically appealing advertisements that will capture the attention of your target audience and drive them to act. In order to guarantee that your commercials appeal to your target audience, consider aspects such as tone, message, and structure.

Step 6 - Launching the Campaign and Tracking Performance

Launching the campaign and  evaluating  its success are the last steps in the media buying process. Setting up tracking and analytics to assess campaign performance and modifying the campaign in real-time based on performance data are required. To make sure that your campaign is accomplishing its goals and generating a profit, you should keep an eye on crucial metrics like impressions, clicks, and conversions.


The media buying process is intricate and strategic, requiring careful strategy, investigation, and execution. Businesses in Saudi Arabia, Qatar, the UAE, Kuwait, Oman, and Bahrain may develop efficient media buying strategies that connect with their target market and increase conversions by following the steps in this manual. This process may be streamlined by working with a reputable digital marketing agency like Noqta Plus, which  also makes sure that businesses obtain the perfect ad spots for their budget.

May 25, 2023Comments are off for this post.

Is Media Buying a Good Career Choice in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain?


With the advent of digital marketing, media buying has become an increasingly prominent employment option in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain. In this article, we'll look at whether media buying is a suitable career choice in the region and why it can be a great alternative for people wishing to start a career in advertising.

What is Media Buying?

Before we get into whether or not media buying is a solid career path, let's define it first. The practice of purchasing advertising space across numerous media channels such as television, radio, print, outdoor, and internet is known as media buying. Media buyers collaborate with the advertising team to define the target audience, choose the most effective media channels, negotiate with media suppliers, produce ad campaigns, and track their effectiveness.

Advantages of a Career in Media Buying

  1. Fast-paced and Dynamic: A media buying profession is one that moves quickly and dynamically, with new chances and difficulties appearing daily. For people who appreciate working in a dynamic setting, this makes it an interesting and demanding career choice.
  1. High Demand: Media buying is a highly sought-after expertise in the digital marketing business, and the need for professional media buyers is projected to rise in the future years. This implies that anyone with the necessary abilities and experience should have little trouble finding work in the sector.
  1. Good Salary: Media buyers are often highly rewarded for their services, with excellent wages and the possibility of incentives based on campaign success.
  1. Creativity: Media buyers must be able to produce interesting ad campaigns that attract the attention of the target audience, which necessitates a high level of creativity. This gives people with creative abilities a chance to thrive in their jobs.


Finally, for people who appreciate a fast-paced, dynamic, and creative work environment, media purchasing might be an ideal career choice in Saudi Arabia, Qatar, the UAE, Kuwait, Oman, and Bahrain. It may also be a financially beneficial career option, given the great demand for professional media buys, good compensation, and the possibility of bonuses. Noqta Plus, the region's premier digital marketing agency, can offer advice and help to anyone interested in a career in media purchasing.

May 25, 2023Comments are off for this post.

Media Buying Job Description: What Skills are Required for Success in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain?

Introduction to Media Buying Job Description

The role of a media buyer is critical to the success of any advertising campaign since media buying  is a fundamental component of digital marketing. In this post, we'll look at what a media buyer does and the qualifications needed to succeed in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain.

What is a Media Buyer?

A media buyer is in charge of buying advertising space on numerous media platforms, including TV, radio, print, outdoor, and the internet. To define the target audience, the media buyer choose the most efficient media channels, bargain with media suppliers, build ad campaigns,  assess their effectiveness, and collaborate closely with the advertising team.

Skills Required for Success in Media Buying

  1. Analytical Skills: To assess data, including audience demographics, media consumption trends, and advertising performance measures, the media buyer has to have excellent analytical abilities. These abilities are crucial for selecting the appropriate media channels, developing the best ad formats, and determining the exact advertising budget.
  1. Negotiation Skills: Media purchasers must bargain with media suppliers to secure the best prices and guarantee that their advertisements are displayed where they should be. Media buyers may save money and improve the efficacy of their advertising campaigns by learning to negotiate well.
  1. Creativity: In order to develop captivating advertising campaigns that captivate the target audience, media buyers must also possess creative abilities. They must have the ability to think creatively and provide original concepts that stand out in a cluttered advertising marketplace.
  1. Communication Skills: The ability to communicate effectively with customers, media providers, and internal teams is another critical talent for media buyers. They must be able to communicate their ideas succinctly, negotiate well, and notify stakeholders of the success of their efforts.


Finally, media buying is an important component of digital marketing, and the function of a media buyer is critical to the success of any advertising campaign. To be successful in this profession in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain, media buyers must have a variety of talents, including analytical abilities, negotiating abilities, creativity, and communication abilities. Noqta Plus, the region's premier digital marketing firm, can assist businesses in locating the suitable media buyers to drive the success of their advertising campaigns.

May 25, 2023Comments are off for this post.

What is Media Buying? A Beginner’s Guide for Businesses in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain

Understanding Media Buying in the Digital Age

Businesses must adapt to the rapidly changing media consumption environment in today's fast-paced digital world. A key component of digital marketing is media buying, which is purchasing ad space on multiple media platforms to reach your target audience. To get the most out of your ad budget, it takes much more than just purchasing advertising; it's a deliberate process that includes research, analysis, and negotiation.

The Benefits of Media Buying

Reaching a desired audience at a low cost is possible for businesses through media buying. You may increase the likelihood of conversions by putting your message in front of the appropriate audience at the appropriate moment. With media buying, you can manage your ad spending and instantly modify your campaigns based on performance information. This degree of control guarantees that you're making the most of your financial resources.

Types of Media Buying

Media buying comes in a variety of forms, including programmatic, direct, and network. 

  1. Using software to automate the process of purchasing advertising space across numerous platforms is known as programmatic media buying. 
  2. Working directly with publishers to purchase ad space is what direct media purchasing entails.
  3. Ad space is purchased from a network of publishers when using network media buying.

How to Get Started with Media Buying

You must identify your target audience and choose the best methods to reach them before you can begin buying media. Additionally, you must establish a budget and make clear objectives. Working with a trustworthy digital marketing company like Noqta Plus is essential since they have experience in media buying and can guide you through the challenging world of digital advertising.


For businesses in Saudi Arabia, Qatar, the UAE, Kuwait, Oman, and Bahrain to successfully reach their target audience, media buying  is a crucial component of digital marketing. Businesses may choose the best advertising tactics by understanding the advantages of media buying as well as the many forms of media buying that are accessible. Noqta Plus is a reputable digital marketing firm that can assist companies with their media buying requirements and make sure they get the most out of their advertising budgets.

May 25, 2023Comments are off for this post.

Why Is Media Buying Important for Businesses in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain?

Introduction to Media Buying

In today's digital world, you acknowledge the necessity of reaching your target audience in the most efficient way possible. Media purchasing is an essential component of digital marketing that enables firms to do just that. This article will look at why media purchasing is vital for firms in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain.

 What Is Media Buying?

Media buying is the practice of buying advertising space across numerous media platforms, including the internet, print, radio, television, and outdoors. A brand, product, or service is promoted through media buying to reach a specific demographic. It includes choosing the best media outlets, settling terms with media suppliers, developing advertisements, and monitoring their effectiveness.

Increased Reach and Visibility

The fact that media buying may dramatically expand a company's reach and exposure is one of the main reasons for its significance. Businesses may increase brand recognition and reach a larger audience by utilizing various media outlets. This is crucial for companies that operate in extremely competitive marketplaces where it might be difficult to distinguish apart.

Targeted Advertising

Media purchasing is another factor in targeting customers with advertising. Businesses may ensure that their adverts are seen by people most likely to be interested in their goods or services. This is done by identifying their target demographic and choosing the most pertinent media channels. By eliminating irrelevant customers, they can save money and improve their advertising.

Cost-Effective Advertising

Another efficient method for firms to cut costs on advertising is media buying. Businesses may maximize their advertising budget by haggling with media providers and choosing the most economical channels. This is particularly crucial for small enterprises with tight budgets.

Measurable Results

Last but not least, media purchasing enables companies to monitor the effectiveness of their advertising efforts and calculate their return on investment. Businesses may obtain insights into the performance of their campaigns and make data-driven decisions to enhance them by examining data like click-through rates, conversions, and sales.


In conclusion, media buying is an essential component of digital marketing that enables companies to effectively and affordably reach their target audience. Businesses may expand their reach and exposure, reduce their advertising costs, and track the effectiveness of their campaigns by utilizing various media channels and optimizing their advertising efforts. Noqta Plus, a top digital marketing firm in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain, can assist companies in developing successful media purchasing plans that provide results.

May 25, 2023Comments are off for this post.

How Branding Decisions Are Made: Insights for Businesses in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain

Understanding the Importance of Branding in the Middle East

Branding is critical to the success of businesses all around the world, including in the Middle East. Businesses in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain are rapidly appreciating the value of developing a distinctive brand that connects with its target audience. A well-crafted brand identity may assist organizations in developing trust, increasing client loyalty, and distinguishing themselves from the competition.

Factors that Influence Branding Decisions in the Middle East

A multitude of variables impact branding decisions in the Middle East, including cultural conventions, language, and religion. For example, firms in Saudi Arabia and other Gulf nations must follow local customs and traditions. This implies that branding decisions, including the use of suitable colors, pictures, and symbols, should be decided with a strong awareness of the local culture.

Language, in addition to cultural concerns, plays an important part in branding decisions. Because Arabic is the predominant language in the region, it is critical for businesses to utilize language that is understood by their target audience. Choosing proper words and phrases, as well as paying attention to the tone and style of communications, are all part of this.

Finally, religion can have an impact on Middle Eastern branding selections. For example, in Muslim-majority nations such as Saudi Arabia, businesses must avoid utilizing imagery or content that may be considered derogatory to Islamic principles.

The Role of Data in Making Branding Decisions

While cultural conventions, language, and religion all play a part in branding decisions, firms must utilize data to influence their plans. Businesses may obtain significant insights into what connects with their target audience and make more educated branding decisions by studying data on consumer behavior, market trends, and rival activity.


Finally, branding decisions in the Middle East are complex and impacted by a variety of elements such as cultural norms, language, religion, and statistics. Businesses in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain must pay special attention to these aspects and utilize data to guide their plans. Businesses may establish a strong brand that connects with their target audience and generates long-term success by doing so.

May 25, 2023Comments are off for this post.

The Top Branding Rules for Businesses in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain

Why Following Branding Rules is Essential for Business Success

Branding is an essential aspect of any organization, regardless of size or sector. It is the process of developing a distinct identity for your company that distinguishes it from the competition and conveys your values and mission to your target audience. Building a strong brand, on the other hand, necessitates adhering to specific standards and principles to maintain consistency and coherence. In this post, we will look at the top branding guidelines that firms in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain should follow to achieve branding success.

The Top Branding Rules for Businesses in the Middle East

  1. Consistency: When it comes to branding, consistency is everything. In terms of design, messaging, and tone of voice, all of your marketing materials, including your website, social media accounts, and advertising, should be consistent. This aids in the development of trust and recognition among your target audience.
  1. Simplicity: A clear, easy-to-understand brand message will resonate with your audience more than a complex one. Maintain a clear, simple, and focused branding message.
  1. Authenticity: Building trust with your audience requires authenticity. Be truthful and genuine in your brand messaging, and ensure that your behaviors reflect your beliefs and objectives.
  1. Differentiation: Your brand should be distinct and distinct from your competition. Determine what distinguishes your company and express it effectively to your target audience.
  1. Longevity: It takes time and work to build a great brand. Maintain your long-term commitment to your branding approach, and be patient in gaining awareness and trust within your target audience.


To summarize, following the above branding standards is critical for firms in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain to develop a strong and distinctive brand. Businesses may build a distinct brand identity that connects with their target audience and promotes commercial success by concentrating on consistency, simplicity, authenticity, differentiation, and durability. Working with a digital marketing firm like Noqta Plus can also assist businesses in developing and implementing a comprehensive branding plan that will position them for long-term success.

May 25, 2023Comments are off for this post.

Top 5 Creative Branding Ideas for Businesses in Saudi Arabia, Qatar, UAE, Kuwait, Oman, and Bahrain


Building a great brand is critical for every business, and it all starts with unique branding concepts. Your branding should reflect your company's beliefs, mission, and unique selling point. This article will look at five innovative branding concepts that firms in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain may use to stand out in a competitive market.

Top 5 Creative Branding Ideas for Businesses in the Middle East

  1. Personalized Packaging: Personalized packaging is a simple yet effective method to distinguish your company. You may leave a lasting impact on your consumers by using distinctive graphics or phrases on your packaging. This is very useful for e-commerce companies.
  1. Video Content: Video content is an effective branding tool. Create short, compelling films that convey your brand story, highlight your products or services, or give value to your audience. This is an excellent technique to raise brand recognition and connect emotionally with your target audience. 
  1. Branded Merchandise:Using branded items to promote your business and build a feeling of community among your clients is a fun way to do so. Consider designing branded t-shirts, caps, or other products that your clients will want to wear or use.
  1. Influencer Marketing: Influencer marketing is a popular method for reaching a larger audience and increasing the company's reputation. Identify industry or niche influencers that share your brand's values and mission, and collaborate with them to generate content or promote your products or services.
  1. User-Generated Content: User-generated content is an effective technique to illustrate your brand's authenticity and establish trust with your target audience. Encourage your consumers to develop and share brand-related material, such as images or reviews, and highlight this content on your website or social media pages.


Finally, these five innovative branding concepts can assist firms in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain in standing out in a competitive marketplace and developing a strong brand identity. Businesses may interact with their target audience on a deeper level and promote commercial success by leveraging bespoke packaging, video content, branded items, influencer marketing, and user-generated content. Collaboration with a digital marketing firm such as Noqta Plus may also assist businesses in developing and implementing a holistic branding plan that combines these unique concepts and positions them for long-term success.

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