With the advent of digital marketing, media buying has become an increasingly prominent employment option in Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Oman, and Bahrain. In this article, we'll look at whether media buying is a suitable career choice in the region and why it can be a great alternative for people wishing to start a career in advertising.

What is Media Buying?

Before we get into whether or not media buying is a solid career path, let's define it first. The practice of purchasing advertising space across numerous media channels such as television, radio, print, outdoor, and internet is known as media buying. Media buyers collaborate with the advertising team to define the target audience, choose the most effective media channels, negotiate with media suppliers, produce ad campaigns, and track their effectiveness.

Advantages of a Career in Media Buying

  1. Fast-paced and Dynamic: A media buying profession is one that moves quickly and dynamically, with new chances and difficulties appearing daily. For people who appreciate working in a dynamic setting, this makes it an interesting and demanding career choice.
  1. High Demand: Media buying is a highly sought-after expertise in the digital marketing business, and the need for professional media buyers is projected to rise in the future years. This implies that anyone with the necessary abilities and experience should have little trouble finding work in the sector.
  1. Good Salary: Media buyers are often highly rewarded for their services, with excellent wages and the possibility of incentives based on campaign success.
  1. Creativity: Media buyers must be able to produce interesting ad campaigns that attract the attention of the target audience, which necessitates a high level of creativity. This gives people with creative abilities a chance to thrive in their jobs.


Finally, for people who appreciate a fast-paced, dynamic, and creative work environment, media purchasing might be an ideal career choice in Saudi Arabia, Qatar, the UAE, Kuwait, Oman, and Bahrain. It may also be a financially beneficial career option, given the great demand for professional media buys, good compensation, and the possibility of bonuses. Noqta Plus, the region's premier digital marketing agency, can offer advice and help to anyone interested in a career in media purchasing.