For education that matters
AL HUDA is an international school that is dedicated to breaking the stereotype of a private educational system only concerned with profit. Rather, AL HUDA aims to raise a generation of learners who believe in the power of knowledge.
Breaking stereotypes in any field is a tremendous process and especially in the education industry. The case of AL HUDA was a big challenge for NOQTA+, but we kept in mind their vision and mission.
To change the idea that people have about the private education system, and make the parents trust the philosophy and vision of AL HUDA, we had to bring AL HUDA under the lights in a very unique way.
To break the ice, we worked on branding AL HUDA international schools as it is, not changing the actual core mission but making it more important and strong for every parent and student. And to accentuate the vision and the mission of AL HUDA, we used slogans as powerful as their philosophy, such as: “ Education that matters” or “ Knowledge is power”.