MILESTONE

For the holistic learning experience that we call Home.

Milestone international school is a broad educational community that strives to offer the best learning experience possible to its students on all levels. Their learning method is designed in a unique way that gives every person the opportunity to bloom in their way.

The educational industry is a highly-competitive field, so positioning your school as a trustful and unique brand is very challenging.

Milestone is an international school with a unique way of education, and introducing this visionary method to the market is not a simple step. Working with Milestone, made Noqta+ defy the odds, going beyond the limitations and rediscovering the learning from the beginning.

Our mission was clear since we understood Milestone’s vision: Positioning Milestone as the Home of Success for all students.

To make Milestone the leading player in international schools in Turkey and attract a diverse range of customers, Noqta+ had to develop a strategy aligned with Milestone’s philosophy.

Moreover, we had to build a strong relationship with the parents and students, so our strategy was designed to cover different types of activities; such as designing a creative and visionary marketing strategy, developing a strong website, hosting events, media buying and more.

Furthermore, while establishing the approach to reach our objectives, we had to keep in mind five different phases with different goals ( Sales, Awareness and positioning , Boosting the performance, Outdoor advertising)

Last but not least, Redesigning the brand identity in all its aspects had led to incredible results that were beyond our expectations.

The approach taken by Noqta+ allowed it to reach more than 240.000 people and raise the engagement rate to 48,26%.

But what made our strategy strong and aligned with the image of Milestone is the number of conversions: Out of 8.245 leads, 1.018 had decided to trust Milestone and be part of the visionary family.