Tulia or the symbol of uniqueness in the real estate world.
Tulia is a real estate and trading service company based in Istanbul-Turkey. Led its way into the market to be one of the pioneer real estate and trading services, relying on the core values such as trust, the importance of a good lifetime relationship with the customers, and profit for all, as well as quality, speed, and vision.
Since Noqta+ started working with Tulia, the challenge was clear and big. We had to bring a real estate company to the top in the biggest real estate market in the world.
Making TULIA different from the other companies present in the Turkish market had us defying the odds, and building strategies stronger than the market.
Being Tulia’s branding and digital marketing partner; we, at Noqta+, had to come up with and brand identity and visual brand assets, we also created a very detailed and precise marketing plan, that included all tools and channels, to create a strong community for the brand which helped with drawing a very strong and a trustworthy image in the mind of its targeted audience.
Using the brand assets that we built, strong and interactive visuals and graphic designs, as well as engaging content; we succeeded in making a strong print for Tulia on all Social media platforms, using our effective Facebook marketing, Instagram marketing, and Twitter marketing plans.
Furthermore, we had to put in place effective and strong paid advertising campaigns on Facebook, Instagram, and Twitter in order to increase the sales of Tulia by bringing a lot of potential clients and leads.
Every step taken in the process had to be creative and unique, so we decided to create a weekly video “Mwgaz Tulia” to present regular updates on the real estate and trading market in Turkey and especially Istanbul was one of the milestones, this step was used as a competitive advantage of Tulia in the market.
Furthermore, we had to create an interactive, ranked SEO content website for Tulia that would make it easy for them to present their real estate projects in a way that would catch the attention of potential leads and increase sales.