TURKHOME

Because better living starts at home

Based in Canada, Turkhome is a Turkish-made furniture brand specializing in bringing authentic and elegant Turkish signature to the heart of Canada. The furniture industry is a particularly tough market full of well-known competing brands that have occupied the space for many years. Hence, to leave your print in this market, your strategy should be designed and sophisticated more than the high-end furniture you are selling to your customers.

Based in Canada, Turkhome is a Turkish-made furniture brand specializing in bringing authentic and elegant Turkish signature to the heart of Canada. The furniture industry is a particularly tough market full of well-known competing brands that have occupied the space for many years. Hence, to leave your print in this market, your strategy should be designed and sophisticated more than the high-end furniture you are selling to your customers.

And that is when we step in to tackle the challenge. 

Our main task was to bring brand awareness to Turkhome in Canada. We wanted to reach a target audience and get to their attention the authenticity, quality, and long-lasting harmony that Turkhome furniture can create in their home.

By communicating with the audience on social media and showcasing everything Turkhome offers via creating content, we aimed to impress people with the ideal home interior by picking the brand products.

The big image was to go deep into the digital marketing ocean so that our scope of work would be more detailed and well-studied.Noqta+ had to interfere with and enhance the whole brand image, from the core values to the marketing plan.The team was ready and knew that the challenge was tremendous. It requires a lot of creativity daily.The foundation of our approach rested on three essential pillars: Spread awareness, generate flow, and elevate profits. So, we had to:

- Develop a strong brand that will attract a more extensive range of customers.

- Sculpt a sales strategy to generate profits and returns across the brand portfolio.

Now is where the real work starts! Noqta+ is passing to action. And the plan started by recognizing that decorating and furnishing the house is not a daily decision made by the customer, such as buying groceries, but more a periodic purchase. Thus, our work program should go in this way.

Our team strategically scheduled our social media posts and deployed consistent and timely marketing efforts aligned with targeted events. To effectively influence the purchase decisions of our ideal customers, we embarked on a comprehensive year-long study of their behavior, psychology, and daily routine. Through this meticulous analysis, we orchestrated the perfect timing of our campaigns, sparking a burning desire within them to make a purchase.

After the studies, we discovered that the customer redecorated the house before the big holidays such as Ramadan, Christmas, and Summer. But also during some events such as a new marriage…

Thus, the challenge was bigger for our content creation team since they had to be daily aware of the interior trends, studying the psychology of the customers to create a strong and specific feeling of redecorating their houses. More than that, each one of the team had to bring out the true home designer within him to offer an ideal decoration idea that would push the customer to choose Turkhome over any other brand in the market.

Our global team brings
extensive international experience.